All work
062026Custom theme, catalogue architecture & localisation

Başaranlar Orman Ürünleri

Project-led timber & Thermowood producer

WordPressCustom ThemeMultilingualRTLFaceted CatalogSEO

The brief

A trilingual catalogue site for an imported-hardwood and Thermowood producer working since 2006. Forty products across eight categories, filtered in place, each carrying the profile and dimension specs a specifier actually works from.

Başaranlar Orman imports tropical hardwood and manufactures heat-treated Thermowood, running out of Istanbul with a factory in Yalova's Altınova district and a sourcing presence in Cameroon. That last part is the commercial point rather than a detail: most of the catalogue is West and Central African species, and holding supply at origin is what lets them quote volume.

Their buyers arrive with a project, not a species. The site is built the same way round. Its homepage headline reads "every project asks for its own timber", so the catalogue opens on application (deck, facade, sauna, garden furniture, brise-soleil, solid panel) and narrows to material from there.

Forty products sit across eight categories, filtered in place with a live count on each category rather than reloading into a new page. Every product carries a photo gallery, a plain account of where that species performs, and a profile-and-dimensions block, which is the detail an architect or contractor specifies from.

Every route ends at a quote request rather than a contact form, because the question is always dimension, profile and volume. The site ships in Turkish, English and Arabic as real hreflang-tagged language trees, with the Arabic build running a mirrored RTL layout, and sits on a custom WordPress theme serving its own variable fonts, so no third-party font CDN sits in the critical path.

What shipped

  • Custom WordPress theme rather than an off-the-shelf template
  • Forty products across eight categories, filtered in place with live counts
  • Profile and dimension specs on every product page
  • Three languages: Turkish, English and Arabic, with a mirrored RTL layout
  • hreflang-tagged language trees so each locale ranks on its own
  • Quote-request funnel in place of a plain contact form
  • Self-hosted variable fonts, so no third-party font CDN blocks render
Role
Custom theme, catalogue architecture & localisation
Year
2026
Başaranlar Orman Ürünleri, primary view
Başaranlar Orman Ürünleri, detail 1

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