Modawist
Fashion & lifestyle storefront
The brief
A Shopify storefront for a fashion label built on a single idea — style is how it makes you feel, not whose label it carries. Clean product showcases and no friction between browsing and buying.
Modawist sells women's fashion direct to consumer. The commercial problem is the usual one for an independent label: shoppers arrive from social, browse on a phone, and abandon the moment the flow asks for something they were not expecting.
The storefront answers that by keeping the path short. Collection pages lead with full-bleed product photography and minimal overlay, product pages put variant selection and add-to-cart above the fold on mobile, and the cart is a slide-over that never leaves the page you were on.
It is built on Shopify so the team runs inventory, pricing and fulfilment without touching code, with the theme customised — layout, type scale, cart behaviour — to stop it reading as an off-the-shelf store.
What shipped
- Full-bleed collection pages that lead with product photography
- Mobile product pages with variants and add-to-cart above the fold
- Slide-over cart — no page change between browsing and checkout
- Customised theme layout, type scale and cart behaviour
- Product and collection schema, canonical URLs and clean handles for search
- Team-managed inventory, pricing and fulfilment via Shopify admin
- Role
- Storefront build & customisation
- Year
- 2026
Next project
Real estate & investment platform