Obay Morad
Personal brand & portfolio
The brief
An editorial personal site for a marketing specialist and designer. Fluid typography, generous whitespace, and a work grid that lets the client's own visual output do the talking.
Obay is a brand-development specialist, content creator and graphic designer — someone whose portfolio has to look like the work he sells. A template would have undercut him, so the layout is deliberately restrained: an editorial type scale, wide margins, and almost no chrome competing with the imagery.
Typography scales fluidly with the viewport rather than stepping at breakpoints, so headlines hold the same optical weight on a phone as on a wide display. The work grid is the only busy element on the page, and each entry opens into a case layout that keeps the same rhythm.
It runs on WordPress so he can publish case studies himself, with Elementor kept on a tight leash — custom CSS drives the type scale, spacing system and grid rather than the builder's own controls.
What shipped
- Minimalist editorial layout on a fluid, viewport-driven type scale
- Case-study grid that foregrounds the client's own design work
- Custom CSS spacing and grid system layered over Elementor
- Self-publishing workflow — new case studies without a developer
- Structured metadata for the personal-brand search footprint
- Role
- Design & build
- Year
- 2026
Next project
Industrial timber manufacturer